The initial brief was to design an engaging layout with supplied images and content. The original impact report was A4 and designed for both online viewing and a printed version.
Initially briefed for a NatWest version the format was liked so much that an RBS version was added. This needed to be turned around quickly and using, what was then, new brand guidelines, which hadn’t been used for this type of communication.
This year’s 2018 impact report is square, in the three individual brands – NatWest, RBS and Ulster Bank Northern Ireland and is in print and online.